Katherine Savage

Katherine Savage provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

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Technology 4 min
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The value of product families

For marketers, the smartphone industry is fast-paced and highly competitive. From new..
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Technology 3 min
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Are people willing to pay for privacy?

Social media websites and apps are going through a period of upheaval as they face the..
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Innovation and Digital 4 min
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The importance of trust: Online privacy issues and the consumer's relationship with free products and services

The importance of trust: Online privacy issues and the consumer’s relationship with free..
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