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About GfK

Joe Westbrook

Joe is a Key Account Manager for Consumer Goods. Joe has an established history of working in Market Research interpreting pricing and promotional landscapes for clients across FMCG, Travel Retail and Tech and Durable industries. Joe is keen use his knowledge and background to help give Consumer Goods clients actionable insights - to make smart, data-driven, tactical and strategic business decisions.

Find more blog articles from Joe Westbrook

Online pricing intelligence 3 min
read

Consumer confidence – does it impact pricing of products?

When consumers feel more confident about their own financial situation and about the..
Read more

Joe Westbrook

Find more blog articles from Joe Westbrook

Consumer confidence – does it impact pricing of products?