Jodie Roberts

Jodie Roberts provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

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Consumer Goods 1 min
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Raising a Glass to Great Values-Based Branding in South Africa

A recent example from South Africa showcased that good alignment between brand values and..
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Consumer Goods 1 min
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Execution is Key to Successful New Ideas

I love an inspiring story to trigger a blog and Thankyou, based in Australia, has..
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Consumer Goods 1 min
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Engaging High-Growth Consumers

Marketing messages come at consumers increasingly frequently these days, and in..
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Consumer Goods 2 min
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Egg-cam Courts Considered Consumers

We hear a lot about traceability and the provenance of the food we eat these days, and..
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