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James Llewellyn provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.
Category management is the ultimate team sport. Smart retailers, just like good football..
In a recent study, 62% of shoppers in a mature, low involvement category interacted with..
Traditionally, product categories don’t get any attention unless it’s absolutely..
"Build it and they will come” has long been the modus operandi for the retail sector. But..
Let's face it. Sometimes the title of that self-help book popular in the 1990s still..
With so many options for today’s consumers, how do brands succeed in understanding and..
Despite their love of and ease within the online world, today’s young people are not..