Insights, Data Science & Analysis Blog | GfK

Ines Haaga

Ines Haaga is an expert on global market trends in the IT & Office sectors. She is part of GfK’s Global Strategic Insights Team which provides fact-based strategic analytics by integrating multiple sources of GfK research, including global market intelligence and consumer studies. The team is transforming rich data into relevant insights on how the markets are changing and where they are evolving.

Find more blog articles from Ines Haaga

Consumer Trends 3 min
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Consumer Behavior: datapoints to watch and why

With consumer and market landscapes dominated by uncertainty, all eyes are on what might..
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Shopper and Retail Strategy 3 min
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How to maximize the power of premium buyers in challenging times

This article was developed by Tech & Durables industry experts Ines Haaga and Sohjin Baek..
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Trends and forecasting 8 min
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Hybrid Future: How Tech & Durables brands can capitalize on the new work from home reality

The potential for hybrid work models has been a topic of debate since the internet..
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3 min
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3 Factors for managing high demand and supply challenges

Sales of Technical Consumer Goods (TCG) are currently enjoying a surge. At the same time,..
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Ines Haaga

Find more blog articles from Ines Haaga

Consumer Behavior: datapoints to watch and why

How to maximize the power of premium buyers in challenging times

Hybrid Future: How Tech & Durables brands can capitalize on the new work from home reality

3 Factors for managing high demand and supply challenges