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Ines Haaga is an expert on global market trends in the IT & Office sectors. She is part of GfK’s Global Strategic Insights Team which provides fact-based strategic analytics by integrating multiple sources of GfK research, including global market intelligence and consumer studies. The team is transforming rich data into relevant insights on how the markets are changing and where they are evolving.
During economic downturns, consumers adjust their shopping habits. And as demand changes,..
The IT and Office market saw record demand in 2021 as businesses and households adapted..
The gaming industry is big business. Highly anticipated ‘AAA’ game releases often..
With consumer and market landscapes dominated by uncertainty, all eyes are on what might..
This article was developed by Tech & Durables industry experts Ines Haaga and Sohjin Baek..
The potential for hybrid work models has been a topic of debate since the internet..
Sales of Technical Consumer Goods (TCG) are currently enjoying a surge. At the same time,..