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Diane Crispell

More from Diane Crispell

  • Trends and forecasting 3 min
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    Report: Impact of COVID-19 on consumer behavior

    Not to make light of a very serious situation, but I got an email the other day from..

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  • Trends and forecasting 3 min
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    Tapping into people’s need to take a break

    I had two friends who posted on Facebook recently within hours of each other. One had..

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  • Consumer Goods 3 min
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    How brands can appeal to pet parents

    With several family members on the move this spring, my husband and I found ourselves..

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  • Technology 2 min
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    The future of FinTech goes far beyond mobile wallets

    I must admit that I find the term “mobile wallet” a little silly. After all, wallets..

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  • Consumer Goods 2 min
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    Delivering on the promise of quick and easy meals

    I don’t cook much in the summer, so this is the time of year when I start spending..

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  • Retail 3 min
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    Back-to-school shopping isn't just about deals

    Although my own children are no longer students, I have certainly noticed that it’s..

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  • Consumer Goods 2 min
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    Making the second-best solution shine

    “So Jim, what’s the household chore you hate the most?” I queried my office mate...

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  • Trends and forecasting 2 min
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    Getting Past the Sentiment: Archiving Our Lives

    In the course of recent spring cleaning, my husband came across home videos taken when..

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  • Consumer Goods 2 min
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    Details, Details

    Whether you ascribe to Flaubert’s assertion that “the good God is in the detail” or..

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