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Colin Strong

More from Colin Strong

  • Technology 4 min
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    Humans vs. algorithms - what's the ultimate driver of content choice?

    As online social platforms grow, what is now driving the discovery of new music - humans..

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  • Consumer Goods 3 min
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    Will Online Advertising Ever Be Accurate?

    We are used to the idea that online advertising is increasingly personalized and amended..

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  • Consumer Goods 3 min
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    Privacy: Are consumers finally getting interested in terms and conditions?

    When I last went to a shop to buy something I was not presented at the till with a long..

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  • Trends and forecasting 3 min
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    Smart Data: Look-a-likes

    Cambridge University and the Microsoft Research Centre have discovered that Facebook..

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  • Innovation and Digital 4 min
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    From science fiction to science fact

    Tech brands inevitably want to understand what our future technologies might look like..

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  • Innovation and Digital 4 min
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    Coherent Arbitrariness: random but consistent

    We like to think that we know what we like; whether it’s purchasing that new bit of kit..

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  • Geo Marketing 6 min
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    Bricks & Clicks: the start of a budding relationship?

    The pressure on offline retail is growing with online retail’s move onto mobile platforms..

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  • Innovation and Digital 4 min
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    How good are consumers at predicting what they will like?

    I am pretty convinced that the shiny new tablet PC I’ve been playing with in the shop..

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  • Consumer Goods 4 min
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    Experience or memory: which influences the way we think about brands?

    Think of your last holiday….did you put aside the camera in order to savour those special..

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