Bjoern Kroog

Bjoern Kroog provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

Find more blog articles from Bjoern Kroog

POS Tracking 3 min
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Taking an insights-driven approach to marketing smartphones

It has been a full decade since the launch of the first iPhone, and it's easy to forget..
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Technology 3 min
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Advertising budget: How should you invest yours?

With many ways to get your brand’s message to consumers, a common question for businesses..
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Consumer Goods 3 min
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From “mission impossible” to “mission accomplished”: How tech manufacturers can maximize the media mix

As a marketer of durable goods, your likely mission is to build brand image, optimize..
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