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Bjoern Kroog

More from Bjoern Kroog

  • POS Tracking 3 min
    Taking an insights-driven approach to marketing smartphones

    It has been a full decade since the launch of the first iPhone, and it's easy to..

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  • Technology 3 min
    Advertising budget: How should you invest yours?

    With many ways to get your brand’s message to consumers, a common question for..

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  • Consumer Goods 3 min
    From “mission impossible” to “mission accomplished”: How tech manufacturers can maximize the media mix

    As a marketer of durable goods, your likely mission is to build brand image, optimize..

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