Ben Walton

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Consumer Goods 1 min
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Beyond Point of Sale Data: Actionable Insights Right Across the Consumer Journey

Understand the four key phases of the journey: purchase trigger, search, moment of..
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Consumer Goods 3 min
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Beyond Point of Sale Data: The importance of understanding early usage in the consumer journey

‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..
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Consumer Goods 3 min
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Go Beyond Point of Sale Data: Understand the Moment of Purchase

Truly understand the every factor that influences consumers’ final decision at the moment..
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Consumer Goods 2 min
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Beyond Point of Sale Data: Search and evaluation in the consumer journey

Getting insight into which touchpoints drive the best ROI for your brand

To maximize..
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Consumer Goods 3 min
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Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?

Key insight: UK consumers replace tech products long before they’re broken or obsolete

..
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