Dr. Benjamin Brinkhoff works in GfK Consumer Panels & Services. Located in Hamburg/Germany, he is as Global Lead responsible for GfK’s portfolio and services in the area of CRM data including data enrichment. With a strong strategic background, he supports our clients, mostly from retail industry, to fully mine their data potential and make the right decisions in particular for personalized approaches.
Love them or hate them, you can’t ignore loyalty cards, but just how widespread is..
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