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About GfK

Dr. Benjamin Brinkhoff

Dr. Benjamin Brinkhoff works in GfK Consumer Panels & Services. Located in Hamburg/Germany, he is as Global Lead responsible for GfK’s portfolio and services in the area of CRM data including data enrichment. With a strong strategic background, he supports our clients, mostly from retail industry, to fully mine their data potential and make the right decisions in particular for personalized approaches.

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Consumer panels 2 min
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How to keep shoppers in FMCG loyalty card programs in Europe

Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their..
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Dr. Benjamin Brinkhoff

Find more blog articles from Dr. Benjamin Brinkhoff

How to keep shoppers in FMCG loyalty card programs in Europe