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Amanda Martin is the Content and Communications Manager for GfK Europe, tasked with demonstrating how GfK data can be combined to produce high-detail understanding and foward thinking on what is happening in different markets, which trends are most likely to develop and why, and what opportunities and risks these present to manufacturers and retailers.
Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun..
The top three most important responsibilities for companies today, in the eyes of..
Nearly a quarter of the online population across 22 countries believes that virtual..
On average, we spend 4 hours a week on bathing, shaving, getting dressed, doing our hair..
One of the questions that we recently asked people was, “How strongly do you agree or..
The busy pace of life is a popular complaint for many people, but there are notable..
Confidence of European businesses operating in Russia has dropped by 9 points compared to..
Whether you produce or sell food and drink, make the tables consumers eat at, the..
The pressure to look good surrounds us. TV programs, advertisements on the high street..
It’s probably fair to say that retailers target most of their advertising for “all things..
Online shoppers are famous for having instant access to price comparisons at the very..