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About GfK

Amanda Martin

Amanda Martin is the Content and Communications Manager for GfK Europe, tasked with demonstrating how GfK data can be combined to produce high-detail understanding and foward thinking on what is happening in different markets, which trends are most likely to develop and why, and what opportunities and risks these present to manufacturers and retailers.

Find more blog articles from Amanda Martin

Retail 2 min
read

What makes us want to look good?

On average, we spend 4 hours a week on bathing, shaving, getting dressed, doing our hair..
Read more
Consumer Goods 2 min
read

Who really leads in the kitchen?

It’s probably fair to say that retailers target most of their advertising for “all things..
Read more
Mobile 1 min
read

Shoppers bringing online competition inside bricks-and-mortar stores

Online shoppers are famous for having instant access to price comparisons at the very..
Read more

Amanda Martin

Find more blog articles from Amanda Martin

What makes us want to look good?

Who really leads in the kitchen?

Shoppers bringing online competition inside bricks-and-mortar stores