Ashok Sethi

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Consumer Goods 2 min
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Confucian Stress

Money (perceived lack of it) the biggest cause of stress in the world!
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Consumer Goods 2 min
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From "me" to "we"

Is it time to increase your investment to win the hearts of the Chinese consumers or is..
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Travel and hospitality 2 min
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Haitao, daigou and tourism

It has been mistakenly reported that 100 million Chinese tourists will go overseas in..
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Consumer Goods 1 min
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Branding – value addition or value assurance

Research has often indicated that consumers in markets like China and other emerging..
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Consumer Goods 3 min
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Do chinese consumers have an environmental conscience?

To start with it is evident that Chinese consumers like everywhere else in the world..
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Trends and forecasting 2 min
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The Brand Divorce

In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the..
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