Amy Wills

Amy Wills provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

Find more blog articles from Amy Wills

Brand Insights 3 min
read

How brands can win consumers’ hearts in the new marketplace

In times of great need and uncertainty, consumers expect more from brands, and may be..
Read more
Consumer Goods 2 min
read

Leaning into activism: Brand purpose in a time of crisis

The cultural earthquake that is 2020 has transformed the landscape of brand engagement...
Read more

Categories

Insights, Data Science & Analysis Blog | GfK | Amy Wills

Show less → Show more

Archive