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In our free webinar we talked about e-commerce developments in FMCG based on our latest report findings. Looking at why these are stalling, what is driving changes in consumers’ online shopping behavior and how your business can take advantage of it.
Lenneke Schils, Global Insights Director at GfK and Danny Groenenboom, Strategy Director Retail Europe at Mobiquity looked at the latest online developments and future growth drivers.
During the session Lenneke and Danny covered a diverse number of topics. Lenneke addressed the state of e-grocery across Europe, looking at how the e-grocery value share has grown in the past 2 years, the varying penetration across countries, who these online shoppers are and much more.
Danny focused on new digital innovations that are quintessential to improving shoppers’ experience. Aligning these with GfK’s insights to turn ideas into digital products, as well as providing useful and actionable tips and tricks to start tomorrow in your own organization.
Watch now to find out about the major differentiators for online survival and success.
Download the full presentation deck below
Part 1: Strategic Insights
- The e-Grocery landscape
- Non-buyer barriers
- Channel choices now & next
- Categories & occasions now & next
- Satisfaction drivers @ main online retailer
Part 2: Digital Strategy
- Structure your way from idea to innovation
- Inspiration for innovation based on GfK insights
- Tricks & tricks to start tomorrow