GfK Purchasing Power Europe 2024 compendium
Download our free compendium with purchasing power maps for all 42 European countries.
Find out how purchasing power is distributed regionally in Europe!
The average per capita purchasing power in Europe amounts to 18,768 euros in 2024. However, there are significant differences between the 42 European countries: people in Liechtenstein, Switzerland and Luxembourg have a much higher net income than in the rest of Europe, while purchasing power is lowest in Kosovo, Belarus and Ukraine. The big winner is the United Kingdom, which has moved up three places in the overall European comparison.
In 2024, Europeans have a total of around 12.9 trillion euros at their disposal to spend on food, housing, services, energy costs, private pensions, insurance, vacations, mobility, and consumer purchases. This corresponds to an average per capita purchasing power of 18,768 euros, which represents a nominal growth of 3.9 percent compared to the revised values of the previous year. However, the amount that consumers actually have available for spending and saving varies greatly from country to country, and also depends on how consumer prices develop in 2024.
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Tim Weber
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tim.weber@nielseniq.com