Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
From Green to Glam: Where consumers sit on the sustainability spectrum
In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising ...
Consumer Outlook 2023: Bringing the consumer into focus
For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending ...
How the generations really think, feel & act around sustainability
The generational stereotypes around sustainability are straight out of central casting – Gen Z’ers protest over climate change, while ...
Sustainability at GfK: What You Need to Know
GfK is committed to empower sustainable growth for our people, partners, and the planet. Reducing our environment impact is embedded ...