Thinking Ahead
Drawing on insights across the globe, this podcast talks about research, innovation, and discovery that will help you understand today's consumer to prepare you for tomorrow's marketplace.
Spotlight on UK Smart Home
In this Thinking Ahead podcast, Trevor Godman from GfK UK discusses the latest findings from the annual Smart Home survey. Now in its...
The Rise and Rise of Sustainability in the UK
Sustainability still matters to UK shoppers – despite economic pressures. In fact, the majority of UK consumers in GfK’s Consumer Life...
From Green to Glam: Where consumers sit on the sustainability spectrum
In this episode, we sit down with GfK Tim Kenyon of GfK Consumer Life (VP, Consulting) to explore the different and sometimes surprising...
Leveraging trends to stay ahead of tomorrow’s consumers
The volatility of the past two years has raised the stakes for brands of every kind. How can marketers, brand managers and innovators keep...
Climbing the Consumer Insights Ladder
In this episode, we sit down with GfK’s very own Noah Babbott-Bryan, Megan Szabo and Kiley Rentko to talk about their experiences as...