Highly volatile markets, unprecedented demand, supply chain disruption and rapidly changing consumer behavior dominate the tech and durables markets the year. Past performance and actions are no guarantee of success this year’s key selling seasons. To secure your competitive advantage you must act with agility and speed. You’ll want to know your decisions are based on trusted data.
Knowing what to promote, to whom, at what price, on what channels and when, is going to be vital to success in your promotional periods. During these crucial weeks, consumers are exposed to an overwhelming choice of products, social media recommendations, price comparison sites and promotions. These influences can have a dramatic and rapid impact on demand, so you need to be ready to work any advantage.
GfK’s weekly sales intelligence helps you detect market shifts and competitive threats in time to react with expertly executed promotions. Easily review your own and your competitors’ sales performance week after week and track your sales KPIs to maximize your promotional ROI.
Our Weekly Sales Tracking for Promotional Periods in 2022 gives you the opportunity to experience the power of our weekly sales data in the year’s key selling seasons: