Since 2018, GfK has been conducting extensive annual research into E-Bike consumer trends. This year marks the seventh innovative edition of the E-Bike Monitor. The 2024 edition will be carried out in the Netherlands, Belgium, Germany, France, Denmark, Spain, Austria, Switzerland, and the UK (subject to sufficient participation). This enables us to provide you with the latest trends and developments in the E-Bike industry. Additionally, we can make detailed trend comparisons between countries. The innovative 2024 E-Bike Monitor will generate new insights into E-Bike financing, the refurbished/second-hand E-Bike market, sustainability, rental experiences, (online) purchasing behavior, and more!
Important New Insights and Expansions
In addition to the existing countries, Spain, the United Kingdom, Austria, and Switzerland have been added to the study this year. This offers an even more comprehensive view of the E-Bike market in Europe.
Rapidly Changing (E-)Bike Market Requires a New Mindset
The bicycle market is rapidly evolving. After a period of exponential growth, the market is stabilizing, and the e-bike market is maturing. Consumers have more choices, and the market is now driven by demand rather than availability.
In this dynamic market, it is essential to investigate the effects on purchasing behavior and target groups. The GfK E-Bike Monitor provides the necessary answers and reveals where the greatest opportunities lie, allowing manufacturers and retailers to maximize their profits in this market.
The GfK E-Bike Monitor 2024 provides the following insights:
- Target Groups and Trends: Which different target groups buy e-bikes and what are the e-bike trends?
- Purchase Factors: What important factors play a role in the purchasing process?
- Online vs. Offline: What is the share of online and offline bicycle shops?
- Customer Journey: Which actions, information, and retail channels are involved in the e-bike purchasing process?
- Brand Funnels & Image: The image and brand awareness of the major brands in each market.
New topics and expanded modules:
- Refurbished and Second-Hand Market: Insights into the emerging market for refurbished and second-hand e-bikes.
- E-Bike Financing: The role of private lease and corporate lease in e-bike financing.
- Online Platforms and Purchase Methods: The impact of online platforms and various purchase methods.
- Theft and Connectivity: The role of theft prevention and connectivity services.
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