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Green ambitions, golden opportunities: Sustainability in times of instability

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In our free webinar we spoke about sustainability in times of instability across the EU FMCG landscape. We were also joined by guest speaker Irina Ivanova, Sustainability Lead in the Consumer Goods Business Unit at Essity, who provided a business perspective on the ever-changing situation.

The webinar was based on insights from our latest ‘Who Cares, Who Does’ and our debut ‘Green Gauge: The Shopper Edition’ reports, which are available for purchase today.

If you would like to speak to one of our experts to find out more about the reports, or for any other queries please fill the contact form we will get in touch.

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Speakers

GfK - Lenneke Schils (2)
Lenneke Schils

Global Insights Director, GfK
GfK - Petra Süptitz
Petra Süptitz

Director Marketing & Consumer Intelligence, GfK
Essity - Irina Ivanova square
Irina Ivanova

Sustainability Lead in Consumer Goods Business Unit, Essity

About GfK

GfK is revolutionizing real-time access to critical market knowledge for the consumer products industry. In a world of constant change, powerful consumer trends, and information overload, GfK provides the data, analysis and expertise to guide businesses of all sizes to plan, predict, prepare and profit. We harness world-class analytics and technology helping you boost sales and marketing effectiveness. If you know, you can grow.

About Essity

Essity is a global hygiene and health company dedicated to improving well-being through leading hygiene and health solutions. We develop, produce, market and sell products and services within health and medical, consumer goods and professional hygiene. Sales are conducted in approximately 150 countries under the globally leading brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa

 

Being aware of behavior changes is now more vital than ever before.

What choices are there to stay? Which are fluctuating trends?

Different forces are changing the buying intent of nearly every consumer; however, every consumer acts differently. GfK collects 360 shopper data to help you understand how each segment of buyer personas reacts to these forces.

Check out our interactive behavior change hub to find out more on these expected behaviors and many related insights
Go to the behavior change hub