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Purpose-led business is booming in FMCG. Our purchasing data shows that brands with business for good at the heart of their operation are outgrowing the market. Nearly 1 in 3 Europeans have strongly altered their behavior towards more sustainable and equitable purchasing last year. This is especially driven by the effort to buy environmentally friendly brands.
Watch GfK’s Briefing to get foresight on which sustainable shopping behaviors will stick in 2022 and beyond.
External forces are changing consumer behavior fast. Understand how forces impact consumer attitudes and decisions so that you can come out on top. Visit our Behavior Change Hub.
Take a look at our annual sustainability insight report to understand how consumers are changing their values and shopping behavior based on environmental concerns. 2021 report will be out in September.