GfK Insight Summit 2022
Asia Pacific











Winning the new
consumerism in Asia Pacific

A new world has emerged. Consumers across Asia are adapting and recovering to a new consumerism order amidst global unrest, and heightened economic pressures alongside newly adopted consumer choices and behaviors. Today’s leaders need to pivot their strategies– to better understand how to succeed in rapidly changing environments.

GfK invites you to join us as we unfold the new consumerism and hear from industry thought leaders and market experts on:

  • Unfolding trends, mindsets, and state of consumers in Southeast Asia, South Asia and Oceania
  • Taking control of the evolving landscape and managing market demand, supply chain disruptions, and emerging trends for sustainable growth
  • Data-driven marketing decisions to navigate uncertainties and seize opportunities

Get actionable insights to pivot your strategy as the world recovers to new consumerism. Access the recording now!

Register here to watch the recording:


Welcome address

Nikhil Mathur, MD – India & Head of Data Partnership & Innovation - APAC, GfK
Pia Cordero, Commercial Director - APAC & SEANAP, GfK

Decoding the new consumerism in 2022

Karthik Venkatakrishnan, Regional Head for Marketing and Consumer Intelligence, Asia, GfK

Expert Panel View: Winning the new consumerism – implications and strategies for brands

Timothy Tam, SVP Regional Commercial Strategy and Insights, SEA, Lazada
Guy Hearn, Consumer Marketing Insights Lead, APAC, The Heineken company
Moderated by Frankie Lee, Vice President, Marketing, APAC & META, GfK

Industry spotlight: State of Consumer Tech and Durables in 2022 in Asia

Mukund Tripathi, Head for Market Intelligence, APAC, GfK
Stefan Majid, Global Lead for Supply Chain & Industry Market Analytics, GfK

In conversation with TikTok: The creator economy catalyst

Viony Handojo, SEA Branding & China Outbound Team Lead, Tik Tok
Pranesh Subbarao, Marketing Science Director, APAC, GfK

Expert Panel View: Brave the new world of data and insights - the new CMO imperative in solving disruptions with data-driven decision making

Manish Sabnis, Chief Business Officer, Reliance JioMart, India
Isabel Zhou, Senior Director, Analytics, Strategy and Planning, APJ, Dell Technologies
Moderated by Bjoern Kroog, APAC Regional Leader for gfknewron, GfK

Closing remarks

Bernard Kim, Regional Leader, gfkconsult, GfK

Guy Hearn
Isabel Zhou

Manish Sabnis
Chief Business Officer, India, Reliance JioMart

Timothy Tam
SVP of Commercial Strategy & Insights,  SEA, Lazada

Guy Hearn
Consumer Marketing Insights Lead,  APAC, The Heineken company

Isabel Zhou
Senior Director, Analytics, Strategy and Planning, APJ, Dell Technologies

Manish has over 25 years of experience spanning in FMCG, OTC pharma, handsets, and the retail industry.  At Reliance JioMart, he is responsible to drive the e-commerce B2B grocery business by partnering with millions of Indian Kirana owners and help them improve their business.

Timothy Tam has been with Lazada Group since 2017 and currently serving as the Regional SVP of Commercial Strategy & Insights earlier this year. Prior to this, Tim was the Regional Head of Motors, leading the automotive and motorcycle categories across Southeast Asia.

With a career spanning over 25 years, Guy has a holistic understanding of consumers’ needs and motivations, and how they differ between and within markets.​ At the Heineken Company, he is helping the brand move its businesses forward through better strategy, use of data measurement, and innovative approaches.

Isabel has a long-standing career at Dell in global and regional product management leadership, strategic planning, pricing, and GTM strategy for PC, Software, and Peripherals portfolio. She currently leads the analytics, strategy, and planning team in trailblazing the adoption of data-driven insights.


Viony Handojo
SEA Branding & China Outbound Team Lead, TikTok

Mukund Tripathi
Head of Market Intelligence, APAC, GfK

Stefan Majid
Global Lead for Supply Chain Industry and Marketing Analytics, GfK

Bjoern Kroog
gfknewron Sales Expert Leader, APAC, GfK

Viony has been instrumental in growing the Southeast Asia market in terms of core measurement service. Previously, she has worked with prominent organizations such as Symrise and Hindustan Unilever in the Consumer Insights vertical and Nielsen as a Regional Client Servicing Manager.

A seasoned market research professional with over 26 years of experience in retail trade research across multiple countries in APAC. Prior to GfK, Mukund was a Senior Vice President at Karvy Insights Limited where he conceived, designed, and rolled out innovative product offerings in diverse Retail Trade sectors.

Stefan Majid is currently serving as Global Lead of GfK SIMA (Supply Chain & Industry Market Analytics). He joined GfK in 2015 and has been influential in developing bespoke quantitative forecasting models for various companies and sectors with in-depth big data analysis and forecast projections.

Bjoern has spent 20 years in market research, analytics, and category  management in Europe and Asia. He joined GfK in 2014 and launched GfKs first integrated Analytics practice covering Marketing Mix Modeling and digital and social media analytics.


Pia Chong Cordero
Head of Commercial, APAC & Southeast, North Asia, and Pacific, GfK

Nikhil Mathur
MD, India & Head of Data Partnership & Innovation, APAC, GfK

Pia Chong Cordero is currently serving as Head of Commercial, APAC & Southeast, North Asia, and Pacific. She joined GfK in 2021 and has been instrumental in implementing sales strategies and driving enhanced revenue generation for the region.

Nikhil joined GfK in 2010 and was instrumental in setting up new market measurements for the TCG sector in South Asia, during his previous role as Director for the South Asia market. He has worked for prominent research organizations and Fortune 500 companies for over 20 years. ​

Karthik Venkatakrishnan
Head of Marketing & Consumer Intelligence, APAC, GfK

Pranesh Subbarao
Marketing Science Director, APAC, GfK

Karthik is a well-rounded research veteran with over 20 years of rich experience in professional consulting services and consumer insights. His area of expertise is mobile and digital strategies, connected devices, cross-media and big data analytics.

Pranesh Subbarao is currently serving as Regional Marketing Science Director at GfK. He is a seasoned analytics expert with sound experience in the Consumer Packaged Goods (CPG) industry, with years of direct sales and consulting experience in US & Asia Pacific Markets. 


Bernard Kim
gfkconsult Lead, APAC, GfK

Frankie Lee
VP, Marketing, APAC & META, GfK

Bernard is gfkconsult Lead for the APAC region where he helps forward-thinking organizations develop and activate critical growth strategies for long-term growth. For 20+ years, Bernard has amassed a wealth of experience across multiple industries ranging from Auto to Pharma to FMCG – and of course, within the Consumer T&D space.

Frankie leads a diverse team of marketers and has successfully transformed the function from a communications-led to a revenue and demand generation engine. With a career spanning over 20 years, Frankie has acquired a broad spectrum of B2B technology marketing skills and knowledge with companies like Sophos, Red Hat, Dell, and Symantec.