Field sales is changing – keep up with our territory planning booklet
Field sales is the most cost-intensive form of sales. It is therefore essential for companies with a sales force or service regions to use resources in a targeted manner and avoid wastage. At the same time, outside sales is not only a cost factor, but the company's most important sales driver. Uncovering and developing new potential forms the foundation for growth and sustainable success in the market.
Since we work for decision-makers in sales practice, we regularly conduct surveys. The results of our fourth study are included in this booklet together with our observations on developments and trends in sales management. In addition, this booklet provides an overview of the most important territorry planning functions of our geomarketing software RegioGraph.
I hope you enjoy reading the booklet! If you have any questions or are interested in receiving advice from us to help you overcome your individual challenges in optimizing or re-planning your sales structures, please feel free to contact me.
Nicole Lahr
T +49 911 395 2617
nicole.lahr@gfk.com