As part of a meta-study on behalf of Facebook, GfK examined the impact of various campaigns - primarily video campaigns - on Facebook & Instagram in direct comparison with playout on TV.

A total of 36 campaigns from 2018-2020 that ran on TV and on Facebook and Instagram were measured in the GfK Crossmedia Link Panel.

Read the report or listen to the podcast to find out: 

• How TV and Facebook/Instagram complement each other
• What the incremental reach is
• Which target demographics and segments are reached on each channel
• How they drive sales
• A future outlook on how to adjust budgets by channel for more effective marketing