Be part of mobelity -
A 360° New Mobility Survey by GfK.
Did you already know that there is quite a large gap between Intention and Ownership of vehicles with alternative drives?
There is clear trend of consumers being more and more open towards new technologies, but only 31% would accept a loss in comfort to save the environment.* So what are the main barriers of change and how can political incentives and industry engagement drive the change?
Different players from industry, federal institutions and government are eager to know how to close this gap, and this research question is gaining in importance when looking at topics like energy transition and climate change.
Be part of GfK New Mobility Survey mobelity and gain an 360° understanding of mobility behavior and underlying mobility needs and attitudes - combining emotional attachment, knowledge and experiences. In Our multi-client study we will also analyze the impact of demographics, living conditions, technology and political incentives on consumers behaviors and attitudes.
The monthly online survey will be based on the representative GfK eBUS® population in Germany and can be customized to your needs and category by its modular design, thus the study is able to include varying hot topics that are most relevant to you.
Please reach out to us, if you would like to be part of the study now, as the first wave will start as soon as possible.
You can find more detailed information about the study in our Teaser Deck.
*GfK eBUS Survey October 2020; KBA Neuzulassungen Personenkraftwagen 2020 (https://www.kba.de)