Cross-platform programming and viewing is the norm for video today. Research companies and publishers alike are struggling to keep pace – or, in a few cases, pretending that not much has changed. To stay ahead of the cross-platform curve, ABC-TV partnered with GfK on a broad study of viewing across four of ABC’s key platforms. Learn more in this blog post by ABC-TV’s Mark Loughney and GfK’s David Tice.
http://www.youtube.com/watch?v=BRr8bGRsjZc