GfK Consumer Life is the longest running study forecasting how life evolves across 26 global markets. It shows shifts in consumers’ values that introduce new expectations for what brands need to do to stay relevant in people’s lives and how to become forces in the marketplace driving demand for innovation in products and marketing.
Strategize: don’t be blindsided by anticipated changes in consumer needs and sentiment.
Save time and money: get immediate read on values orientation of your (new) market, focus energy where it is the most productive.
Increase sales: don’t be undermined by smaller and more agile competitors who are better at anticipating changes.
Make better informed decisions: get an accurate and actionable understanding of target market at the outset of the innovation process.
GfK Consumer Life examines all aspects of human life for a comprehensive understanding of consumers by uncovering insights into attitudes, usage and behaviour across a wide range of product categories. This way we offer quantifiable trends and insights, with a local, regional and global footprint - depending on your needs.
Custom-made solutions of GfK Consumer Life:
- On demand reports on specific topics that are relevant to you
- Ad Hoc analysis and consulting on a specific topic or view
- Access to the online portal and data tool to create your own queries and insights
- Subscriptions to all Consumer life reports
Are you interested in our GfK Consume Life solution? Please fill in the form and one of our experts will contact you soon!
