Since 1934, GfK's Retail Panels have been a reliable source of comprehensive and impartial market insights. Expanding beyond sectors like Technical Consumer Goods and Fashion, GfK Belgium now introduces the GfK Bike Panel, responding to demands from manufacturers and retailers and inspired by similar initiatives in neighbouring countries.
About the GfK Bike Panel
The GfK Bike Panel aims to analyse Belgium's bicycle and e-bike market, offering data on:
- Brand shares
- Bike specifications (gear count, motor manufacturer for e-bikes, …)
- Bike type (city, MTB, racing, children's, folding, e-bike, speed pedelec, …)
- Channels
- Price bands
- Model information (top of bestselling models)
These KPI’s are measured on value, volume, average selling price, weighted & unweighted distribution.
Collaborating with retail partners, GfK collects point-of-sale data in an automated and anonymous manner to maintain confidentiality. In Belgium, GfK partners with specialized bike shops (both chains and independents), mass merchandisers and DIY stores ensuring a comprehensive view of the Belgian bicycle market.
More information
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