A tracking program that provides insights into how interactions affect brand perceptions and drive spending.
We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.
A dashboard for a holistic, clear view of your touch-points and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.
在最有效的渠道上开展适宜的营销活动。模拟不同的媒体策略,并获得有关如何分配媒体预算的建议,以实现您的目标销售额及使投资回报率最大化。
预先测试视频和数字横幅广告,以优化营销活动。比较电视、在线展示广告,包括视频广告、横幅广告和富媒体广告。衡量广告吸引力并保持。
一项跟踪计划,可测量消费者体验点的效率,并揭示哪些活动对推动消费具有最强的波及范围和情绪影响。