GfK Cross Media Measurement

Understanding consumer behavior across media and device

Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print; radio broadcasts could only be heard on a radio set. The challenge today is understanding media consumption in a fragmented landscape. GfK’s digital-first measurement platform provides the foundation for true cross-media measurement.

The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices, helping you to:

  • Successfully implement advertising and media buying strategies
  • Understand cross media behavior and evaluate revenues
  • Integrate this data with other sources and systems

With over 50 years’ experience in media measurement, we are the trusted experts delivering media currencies worldwide. Our unique single-source cross media panels cover PCs, tablets and mobile, and we enrich our audience measurement platform with a variety of data sets to fully understand consumers and their media behavior. We integrate this with existing panels and further enhance with additional GfK datasets and third-party data. We can then extract further value using data science techniques such as hybrid algorithms, data fusion and Audience Ascription Modelling

Related Products

  • GfK Audience Ascription Modelling


    Read more
  • GfK Content Appreciation Solution

    Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

    Read more

Related Insights

  • 27.09.2020



    Weekly POS Tracking为营销经理提供了适合他们需要的见解,帮助他们在正确的时间做出正确的决策。

  • 27.09.2020




  • 27.09.2020



    了解可靠的Weekly POS Tracking如何为您提供所需的洞察见解,以便优化促销、产品发布和所有重要的季节性销售活动。

View all Insights