GfK Consumer Journey

解读购买决策流程。副标题：最大限度地利用各个接触点和渠道的机会驱动销售

要想抓住一切机会驱动销售会面临压力。然而，由于拥有众多的渠道和接触点，跟踪客户的购买行为和决策是一项很有挑战性的任务。GfK的Consumer Journey平台使用高级分析工具来帮助您了解并最大限度地利用购买过程中的所有触发点。我们将提供您所需的工具，通过以下方式为您提供帮助，确保您的品牌成为市场上的首选：

了解并描述您的客户
用量身定制的信息刺激需求
通过营销渠道组合提高知名度
提供最卓越的产品体验

增强营销、销售、产品和类别管理能力

GfK的Consumer Journey可帮助您在决策过程的每个阶段识别客户的活动。通过了解您的受众，知道他们在做什么和什么时候做，可以使您的营销发挥更大的效果。通过向市场内的购物者发送定制消息和内容，您将有机会改变并说服他们购买您的产品，获得更高的投资回报率（ROI）。

在决策过程的所有阶段都有切实可行的洞察见解

触发因素：哪些购买动机和需求会促进销售？
调研：所使用的渠道和接触点有哪些？我应该专注于哪一个？
购买：哪些信息引导购买决策？我需要提供哪些详细信息？
购买后：消费者觉得我的产品体验如何？应优先采取哪些后续行动？

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23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

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GfK Consumer Journey

解读购买决策流程。副标题：最大限度地利用各个接触点和渠道的机会驱动销售

增强营销、销售、产品和类别管理能力

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