Today, consumers are harder to find, to engage with, and to please than ever before. To succeed, manufacturers need to optimize sales at key retailers and cooperate closely with them. It is essential that both start from a common data currency for account level and joint category planning. Our Key Account Data (KAD) facilitates that all-important collaboration.
Key Account Data integrates individually named retailer data into POS standard reporting. It covers all brands and models listed by a retailer and includes a panel market benchmark. Manufacturers can assess shared competitive performance based on the same data as their retail partner, and optimize trade spend with granular point-of-sales data at retail account level. KAD answers your key business questions, so you can:
KAD’s common data currency provides unprecedented opportunities for benchmarking, increasing sales, and optimizing trade return on investment. From allocating trade marketing spend, to maximizing pricing strategies, or building a portfolio mix across a retail partner’s network, KAD helps you evaluate your own and competitors’ performance and develop business opportunities by category, segments, brands, and models.
We are the only company able to provide structured, consistent, and complete retailer-level data and actionable insights in the tech and durables space. Uniquely, retailers have agreed to share their data with manufacturers who subscribe to KAD, providing brands with sell-out data on not just their own products, but on their competitors’ products too. This clarity and transparency of data is a rare proposition in today’s marketplace.
05.12.2020
Reports
2020年，受新冠疫情影响，各行业、各品牌的业务均遭到一定程度的冲击，营销领导者们也不得不面临预算缩减和KPI调整的双重挑战。如何用更少的资金投入实现超预期的效果，成为大多数企业当前面临的现实问题。
04.12.2020
White papers
新冠疫情让全世界陷入不确定的状况，根据GfK的最新调查，科技消费品最坏的时期已经过去，智能手机的销售正在复苏。
30.11.2020
Articles
一直以来，消费者选择品牌的原因有很多，例如：相关性、可靠性、地位和声誉。然而当下，消费者更倾向于支持那些以目标为导向、体现价值观并展现可持续发展的品牌。
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