GfK Travel Solutions

Embrace technology, offer experiences and deliver sustainability

The Travel and Hospitality sector continues to evolve at pace as technological developments reveal new opportunities in an already complex and fragmented market. Actionable insights are key to staying ahead of the game, focusing on the right market intelligence to help address the key trends and challenges the sector faces:

Sustainability and managing the carbon footprint: We are all travelling more, but how can we balance this and look after the environment at the same time? How important is this for our customers?
Artificial Intelligence: Expected by the industry to have by far the biggest impact of all new technologies, how is our investment working? Is it delivering?
Seamless continuity across all booking channels and devices: Essential to simplify the user experience. Is our brand and product portfolio present on all channels? Are we reaching all our target audience?
Optimizing the product mix: How can we ensure we offer the right product mix by destination to deliver on consumer demand?
Understanding impact of topical news on the industry: How are consumers reacting to specific events? How quickly do things change and return to normal?

With industry experts and a suite of solutions, we can help you understand the market better, identifying new opportunities and maximizing current trends across the whole purchase journey.

Related Insights

05.12.2020

Reports

“新常态”下的品牌与营销：如何调整营销KPI与预算

2020年，受新冠疫情影响，各行业、各品牌的业务均遭到一定程度的冲击，营销领导者们也不得不面临预算缩减和KPI调整的双重挑战。如何用更少的资金投入实现超预期的效果，成为大多数企业当前面临的现实问题。

阅读更多
04.12.2020

White papers

消费科技行业洞察白皮书正式发布！

新冠疫情让全世界陷入不确定的状况，根据GfK的最新调查，科技消费品最坏的时期已经过去，智能手机的销售正在复苏。

阅读更多
30.11.2020

Articles

在“新常态”下重塑品牌

一直以来，消费者选择品牌的原因有很多，例如：相关性、可靠性、地位和声誉。然而当下，消费者更倾向于支持那些以目标为导向、体现价值观并展现可持续发展的品牌。

阅读更多