The Travel and Hospitality sector continues to evolve at pace as technological developments reveal new opportunities in an already complex and fragmented market. Actionable insights are key to staying ahead of the game, focusing on the right market intelligence to help address the key trends and challenges the sector faces:
With industry experts and a suite of solutions, we can help you understand the market better, identifying new opportunities and maximizing current trends across the whole purchase journey.
05.12.2020
Reports
2020年,受新冠疫情影响,各行业、各品牌的业务均遭到一定程度的冲击,营销领导者们也不得不面临预算缩减和KPI调整的双重挑战。如何用更少的资金投入实现超预期的效果,成为大多数企业当前面临的现实问题。
04.12.2020
White papers
新冠疫情让全世界陷入不确定的状况,根据GfK的最新调查,科技消费品最坏的时期已经过去,智能手机的销售正在复苏。
30.11.2020
Articles
一直以来,消费者选择品牌的原因有很多,例如:相关性、可靠性、地位和声誉。然而当下,消费者更倾向于支持那些以目标为导向、体现价值观并展现可持续发展的品牌。