With more paths to purchase than ever, and increasing volumes of data available about shoppers, it’s essential to understand purchase behavior. Who is your shopper and what influences their purchasing decisions? When they’ve made their mind up, which channels do they shop, when, how much do they buy and at what cost? GfK’s Shopper Behavior provides insights into these areas to support your retail strategy and marketing decisions.
Our shopper research experts combine GfK’s Consumer Panel data with numerous other primary sources and analysis to fully understand the purchase journey experience. Armed with this insight, you can influence purchasing decisions during any and all phases of the product lifecycle – in-store and online. For instance:
Many of our clients rely on GfK’s Shopper Behavior to provide the business KPIs that matter most to their performance, such as:
05.12.2020
Reports
2020年,受新冠疫情影响,各行业、各品牌的业务均遭到一定程度的冲击,营销领导者们也不得不面临预算缩减和KPI调整的双重挑战。如何用更少的资金投入实现超预期的效果,成为大多数企业当前面临的现实问题。
04.12.2020
White papers
新冠疫情让全世界陷入不确定的状况,根据GfK的最新调查,科技消费品最坏的时期已经过去,智能手机的销售正在复苏。
30.11.2020
Articles
一直以来,消费者选择品牌的原因有很多,例如:相关性、可靠性、地位和声誉。然而当下,消费者更倾向于支持那些以目标为导向、体现价值观并展现可持续发展的品牌。