logo
search
ZH

GfK Cross Media Measurement

Understanding consumer behavior across media and device

Media were once easily defined by their devices: television programs were seen only on TV sets; magazine news and feature articles were seen only in print; radio broadcasts could only be heard on a radio set. The challenge today is understanding media consumption in a fragmented landscape. GfK’s digital-first measurement platform provides the foundation for true cross-media measurement.

The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices, helping you to:

  • Successfully implement advertising and media buying strategies
  • Understand cross media behavior and evaluate revenues
  • Integrate this data with other sources and systems

With over 50 years’ experience in media measurement, we are the trusted experts delivering media currencies worldwide. Our unique single-source cross media panels cover PCs, tablets and mobile, and we enrich our audience measurement platform with a variety of data sets to fully understand consumers and their media behavior. We integrate this with existing panels and further enhance with additional GfK datasets and third-party data. We can then extract further value using data science techniques such as hybrid algorithms, data fusion and Audience Ascription Modelling

Related Products

  • GfK Audience Ascription Modelling

    GfK的受众归因模型结合了我们基于小组的受众测量和网站普查数据,为众多小型数字娱乐频道提供了收视数据

    阅读更多
  • GfK Content Appreciation Solution

    Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

    阅读更多

Related Insights

  • 05.12.2020

    GfK Cross Media Measurement Reports

    “新常态”下的品牌与营销:如何调整营销KPI与预算

    2020年,受新冠疫情影响,各行业、各品牌的业务均遭到一定程度的冲击,营销领导者们也不得不面临预算缩减和KPI调整的双重挑战。如何用更少的资金投入实现超预期的效果,成为大多数企业当前面临的现实问题。

  • 04.12.2020

    GfK Cross Media Measurement White papers

    消费科技行业洞察白皮书正式发布!

    新冠疫情让全世界陷入不确定的状况,根据GfK的最新调查,科技消费品最坏的时期已经过去,智能手机的销售正在复苏。

  • 30.11.2020

    GfK Cross Media Measurement Articles

    在“新常态”下重塑品牌

    一直以来,消费者选择品牌的原因有很多,例如:相关性、可靠性、地位和声誉。然而当下,消费者更倾向于支持那些以目标为导向、体现价值观并展现可持续发展的品牌。

Show all insights