logo
search
ZH

GfK Experience Effects

Measuring the efficiency of consumers' experience points

What it is

A tracking program that provides insights into how interactions affect brand perceptions and drive spending.

How it works

We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.

Benefits

A dashboard for a holistic, clear view of your touch-points and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.

Related Products

  • Marketing Mix Modeling & Media Mix Optimizer

    在最有效的渠道上开展适宜的营销活动。模拟不同的媒体策略,并获得有关如何分配媒体预算的建议,以实现您的目标销售额及使投资回报率最大化。

    阅读更多
  • GfK Ad Fit Optimizer

    预先测试视频和数字横幅广告,以优化营销活动。比较电视、在线展示广告,包括视频广告、横幅广告和富媒体广告。衡量广告吸引力并保持。

    阅读更多
  • GfK Geomarketing

    客观评估影响营业场所、商店、销售区域、目标群体、连锁店和分销网络成功的特定位置因素。

    阅读更多

Related Insights

  • 23.02.2021

    GfK Experience Effects Articles

    消费者信心恢复,高端线下大有可为

    近日,GfK中国家电事业部总经理张存代表GfK中国正式发布了2020-2021中国高端家电市场研究报告。本次报告分享了后疫情时代高端家电市场的格局重塑现况,以及消费者需求变化和产品适应趋势。

  • 23.02.2021

    GfK Experience Effects Articles

    中国家电市场分析

    近日,GfK受IFA邀请参加Alibaba国际站主办的2021 IES(International Electronic Show,国际电子线上展),并分享中国高端家电现状报告。

  • 05.12.2020

    GfK Experience Effects Reports

    “新常态”下的品牌与营销:如何调整营销KPI与预算

    2020年,受新冠疫情影响,各行业、各品牌的业务均遭到一定程度的冲击,营销领导者们也不得不面临预算缩减和KPI调整的双重挑战。如何用更少的资金投入实现超预期的效果,成为大多数企业当前面临的现实问题。

Show all insights