A tracking program that provides insights into how interactions affect brand perceptions and drive spending.
We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.
A dashboard for a holistic, clear view of your touch-points and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.
23.02.2021
Articles
近日,GfK中国家电事业部总经理张存代表GfK中国正式发布了2020-2021中国高端家电市场研究报告。本次报告分享了后疫情时代高端家电市场的格局重塑现况,以及消费者需求变化和产品适应趋势。
23.02.2021
Articles
近日,GfK受IFA邀请参加Alibaba国际站主办的2021 IES(International Electronic Show,国际电子线上展),并分享中国高端家电现状报告。
05.12.2020
Reports
2020年,受新冠疫情影响,各行业、各品牌的业务均遭到一定程度的冲击,营销领导者们也不得不面临预算缩减和KPI调整的双重挑战。如何用更少的资金投入实现超预期的效果,成为大多数企业当前面临的现实问题。