疫情期间中国网购激增；低线城市首次电商购物人数增加

Latest Press Releases

• 20.10.2020

  Branding and Marketing in the New Abnormal in Asia

  43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business. Only 30% brands consider themselves as a ‘game changer’ or ‘champion’ leading through digital transformation

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• 14.09.2020

  APAC smartphone market value shrunk 20% in first seven months of 2020

  nce robust and thriving, the Asia Pacific smartphone sector which had consistently turned in years of consecutive positive growth, has become a casualty of the COVID-19 pandemic. In January to July 2020, the smartphone market value shrunk by 20 percent to reach just over USD 119 billion—nearly USD 30 billion less than the same period in 2019. Overall, the region’s consumers bought around 329 million smartphones—97 million units fewer than 2019.

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• 26.02.2020

  在COVID-19疫情发生之后，中国技术消费品（TCG）市场有望于2020年下半年回暖

  2020年上半年，新冠疫情对中国的技术消费品(TCG)市场影响巨大，市场规模同比下滑18%（销售额）。GfK预计，到2020年下半年，中国技术消费品(TCG)市场表现或将出现回暖。

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