However strong, dynamic and healthy a brand looks today, just one decision could diminish its vitality.
It could be a decision you make - or one that’s forced upon you by outside circumstances. (Had any of those over the past two years?)
So how to have confidence in your decision-making and in your ability to plan for profitable growth, no matter what comes along? The answer could be a new brand health check that promises to examine and measure the strength of a brand’s consumer connection and precisely what drives its health and performance.
Join our GfK experts in collaboration with Campaign Magazine UK as they reveal the potency of “Brand Architect” - how it’s different to what’s gone before, why it’s more valuable and how it can give a brand its best opportunity to thrive.
Among other things, they’ll talk through the opportunities in and ramifications of:
Consumer Confidence is at an all-time low. Watch this webinar on demand to hear about what your brand needs to be thinking about to navigate the turmoil.