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Success story
Retail|Geomarketing|Geo+DistributionPartners|Global|English

Optimizing retail presence

11.02.2016

Our analysis revealed which of this jeweler’s sales channels were the most profitable.

The client is a well-known jewelry brand.

Situation
This jewelry company was experiencing flat revenue growth. It suspected that some of its retail formats – concept, shop-in-shop and jewelry stores – were no longer optimal for a changing market.

Approach
We conducted a statistical analysis and on-site appraisals of the client’s retail points of presence in Spain and several other European countries.  
By combining these different information sources, we analyzed internal and external success factors. This allowed the retailer to focus on existing and new sites that displayed the same characteristics.

Outcome
Our analysis showed our client which of its 1,000 multinational sales sites are most important in terms of market position and customer proximity. This enabled the jewelry manufacturer to filter unprofitable sales channels and target its expansion plans at the most promising sites.

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