We helped a large specialty chain store revitalize its strategy, consumer target and brand positioning to become more competitive in a fast-changing market.
Our client, the leader in its category, was facing declining discretionary spending, changing consumer dynamics and fierce competition from omnichannel and pure online retailers. It needed to introduce innovations that would ensure its relevance in the market of the future.
We used our Innovation Roadmap to develop a target market, clear strategic direction and a compelling positioning that would help the retail chain with a new approach. Our three phase process included the following:
Our target analysis, positioning insights and recommendations empowered the client to drive disruptive retail innovation in its category. The work will shape and inspire the retailer's strategy over the next year and beyond.