Tracking shopper behavior to anticipate and adapt to emerging trends

PepsiCo uses the shopper tracker in forward planning across its beverages and snacks product portfolio. The insights it provides forms an important pillar of PepsiCo’s Go-To-Market strategy. The understanding of current and emerging purchasing trends informs strategic and tactical planning conversations with key retailers, providing observed and anticipated patterns of consumer behavior. Changes in buying patterns can be contextualized, from promotional activity and seasonal events to macro-economic factors such as rising inflation or short-term external challenges such as supply chain challenges

PepsiCo DACH and GfK enjoy a good team fit and they work together as one productive team. Daily contact between the two parties ensures both sides understand PepsiCo’s objectives and can work towards these goals. The PepsiCo team appreciates the professionalism, responsiveness and proactivity of its account team, as well as their agility and flexibility.