

Facts & Figures
Product used
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Through our relationship with GfK we access the latest market and consumer intelligence to continually improve our offer and the value we give to our customers. We identify opportunities to refine our assortment, promotion, price and distribution – in fact, all aspects of our business."Colin LansbergenManager Consumer Insights Harvest House
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This essential information helps us deepen our existing relationships with retailers and to build new ones. Crucially, it helps us stay close to the shoppers who buy our tomatoes, sweet peppers and cucumbers.Colin LansbergenManager Consumer Insights Harvest House
Business-critical market and consumer intelligence
GfK provides accurate and timely insights that help Harvest House analyze which products are performing the best and which need additional support. Harvest House uses the information to refine assortment, promotion, price and distribution. This way, Harvest House can fulfill its promise to be the specialist in tomatoes, sweet peppers and cucumbers.
The consumer insights team uses the research to create detailed socio-demographic profiles of customers to refine targeting. The depth of insight is a particular strength, covering a range of topics including for instance, which type of consumers prefer which flavor of tomatoes. These findings are shared by the Harvest House marketing team with retailers to inform negotiations and to ensure the right products are available at the right prices.