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  • Decoding the German fashion social network
    • 09/07/15
    • Fashion and Lifestyle
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Decoding the German fashion social network

    Equipped with insights from Social Media Network Analysis, brands can effectively segment and target groups, create highly-nuanced campaigns and ultimately have more impact.

  • Actionable ideas enhance SUV launch campaign
    • 09/03/15
    • Automotive
    • Brand and Customer Experience
    • Global
    • English

    Actionable ideas enhance SUV launch campaign

    GfK helped this car manufacturer to understand consumer responses to its upcoming TV campaign in preparation for a new product launch.

  • Demonstrating the effectiveness of a native ad campaign
    • 09/02/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Global
    • English

    Demonstrating the effectiveness of a native ad campaign

    By partnering with GfK RealTime Effects, our customer were able not only to prove the effectiveness of our custom content - beyond the standard metrics - but also provide our brand partner with valuable insights for their own future marketing efforts.

  • Identifying innovation opportunities in the chocolate market
    • 09/02/15
    • Consumer Goods
    • Market Opportunities and Innovation
    • Global
    • English

    Identifying innovation opportunities in the chocolate market

    An Eastern European food manufacturer increases brand relevance in the chocolate market.

  • Building better relationships with young pharmacists
    • 09/01/15
    • Health
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Building better relationships with young pharmacists

    We provided insights into young pharmacists’ online behavior to help a Russian pharmaceuticals company target this audience more efficiently.

  • Research improves digital campaigns
    • 08/30/15
    • Technology
    • Digital Market Intelligence
    • Global
    • English

    Research improves digital campaigns

    GfK’s innovative research approach and its understanding of the industry and Nokia's specific business challenges were critical to deriving concrete and decision-ready recommendations for optimization of its digital communication strategy.

  • How Facebook advertising works with traditional media
    • 08/28/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Global
    • English

    How Facebook advertising works with traditional media

    GfK was able to combine robust quantitative research with cookie-tracking methodology. This allowed the client to gauge exposure to Facebook advertising more realistically than it could with claimed recall.

  • Using guest feedback to improve the customer experience
    • 08/28/15
    • Travel and Hospitality
    • Brand and Customer Experience
    • Global
    • English

    Using guest feedback to improve the customer experience

    GfK partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.

  • Digital insights for contact lens market growth
    • 08/27/15
    • Health
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Digital insights for contact lens market growth

    We helped Alcon optimize its digital communications strategies so that it could strengthen its position in a growing market for contact lenses.

  • Delivering insights for optimal positioning of a new pharma brand
    • 08/26/15
    • Health
    • Market Opportunities and Innovation
    • Global
    • English

    Delivering insights for optimal positioning of a new pharma brand

    GfK's proprietary framework gave the client strategic guidance about how it could take ownership of a first-line treatment market.

  • Breakfast moment insights deliver business benefits
    • 08/26/15
    • Health
    • Market Opportunities and Innovation
    • Global
    • English

    Breakfast moment insights deliver business benefits

    GfK's qualitative and quantitative research gives Belgian retailers and manufacturers compelling insights into what happens at the breakfast table each morning.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • Global
    • English

    Identifying best-performing media channels

    GfK’s new touchpoint effectiveness/efficiency analysis platform is proving to be more valuable than initially anticipated and is driving not only media planning, but the entire integrated communications planning process.

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