Our forecasting solutions gives a retailer insight into the growth it can expect across 96 product groups for two financial years.
“Optimizing assortment in our sector is a challenge. Thanks to GfK, we were able to re-design the category offer, increasing its performance. We will expand this approach to some other countries.”
Our research helps our client allocate resources to the most effective retail strategies.
We investigated price elasticity in the European cartridge and toner market.
Our research helps our client allocate marketing resources to the most effective retail strategies.
A risk modeling company needed reliable boundary and market data to create and validate its windstorm model for Europe. Constructing geographically precise risk models is essential to predicting financial risk for the insurance and reinsurance companies that use our client’s services.
We helped a major British technology distributor reduce the time and effort expended in keeping product data clean and up to date across its large product range.
We helped our client streamline communications with suppliers and the management of web content.
We provided a fast-growing reseller with user-friendly product data to support its sales process.
Our catalog enables our client to offer comprehensive and authoritative product listings through its online publications.
We calculated the regional market potential for our client’s product line categories. This allowed the retailer to optimize these product lines at the chain store level, resulting in cost savings and a more effective response to local demand.
Alpirsbacher Klosterbräu is a regional German brewery. They use our geomarketing software to analyze and objectively evaluate its regional sales and then optimize its business.