Our shelf analysis and print advertising monitoring services help one of the world’s largest technology companies understand the latest retail trends affecting its key hardware categories.
We conducted a shopper and point of sales analysis to refine a company’s shelf concept in the Italian kitchen appliance market.
Our forecasting solutions gives a retailer insight into the growth it can expect across 96 product groups for two financial years.
“Optimizing assortment in our sector is a challenge. Thanks to GfK, we were able to re-design the category offer, increasing its performance. We will expand this approach to some other countries.”
Our research helps our client allocate resources to the most effective retail strategies.
We investigated price elasticity in the European cartridge and toner market.
Our research helps our client allocate marketing resources to the most effective retail strategies.
We conducted secondary research to explore the current sepsis market and the current and future competitive landscape.
We collected extensive information on disease prevalence, diagnosis and treatment guidelines and the pricing and reimbursement landscape through desk research in the EU5
Our client wanted to help affiliates in eight countries to better understand the threats and opportunities this evolving competitive landscape will bring in the years ahead.
A risk modeling company needed reliable boundary and market data to create and validate its windstorm model for Europe. Constructing geographically precise risk models is essential to predicting financial risk for the insurance and reinsurance companies that use our client’s services.
We helped our client assess the global performance of its new retail concept and customer service strategy as well as to create plans to address markets where execution fell short of expectations.