Do you wonder if you are currently addressing the right target groups? Are you looking for potential new customers? How can you address your target group? What should you keep in mind for product development and positioning?
In order to be successful, we enable you to understand: WHOM to target, HOW and WHERE. There are many ways to segment people; by socio-demographics, needs, product usage, …. But not every segmentation is substantial or actionable for your business needs.
In this webinar, we would like to introduce you to GfK’s updated Roper Consumer Styles:
This webinar is reaching out to anyone tasked with driving growth in all kinds of industries – with focus on Marketing, Communication, Product Management and Market Research.