The GfK Touchpoint Planner helps you to focus on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments
With the GfK Touchpoint Planner you know which touchpoints have the highest reach and impact during the consumer journey and are thus able to achieve a higher ROI on your marketing investments. This advanced methodology covers the entire consumer journey, before and after purchase, and distinguishes reach vs. impact.
One of the central goals of every marketing and media manager is to reach potential buyers as efficiently as possible with their brand. But this has become much more complex in recent years.
To find out how to focus on the touchpoints in the shopper journey that really pay off´, watch the webinar and download the presentation.