New normal or an extended period of change?
Need more insights into how your campaigns are performing?
People are changing their habits faster than ever before. If you want your campaigns to reach them, you need to keep up with the changes. Do you know where, when, and how they buy, and how much they spend? If you had these insights, would it influence your campaign strategies?
Our Integrated Solutions, based on single-source data from GfK Crossmedia Link panels, help you understand your target group´s (media) habits so that you can plan laser focused campaigns on the right channels to reach your target consumers. But we don´t stop there. During and after your campaign, you´ll have the insights to understand which channels are best performing with regards to overall as well as incremental reach, the frequency in which key demographics interacted with your campaign, and how your campaign influenced shopping behavior and/or brand perception. Our solutions combine different data assets from a single source - media exposure and advertising contacts, socio-demographics, survey feedback on lifestyles, attributes, and product purchase/purchase intent from the GfK consumer panels - to provide you with the market´s first 360 degree view of your campaigns.
