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GfK Total Store Reporting

What it is

Market overview reporting covering complete sectors, categories, and/or channels, adding wider context to more targeted products.

How it works

We built the world’s largest retail panel to power our Point of Sales Tracking [suggest linking to the solution page for this], and it has reach beyond those core tracked industries. We monitor all goods and services sold by our retail partners enabling us to provide aggregated market overviews for a complete picture of what is happening in your categories and channels.

Benefits

Our reports enable insight on:

  • Market sizing, and your share within it
  • The development of market segments in your categories and channels
  • The focus of your assortment

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Related Insights

  • 07.01.2021

    GfK Total Store Reporting (TSR) News

    Map of the Month: GfK Purchasing Power, Germany 2021

    GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

  • 03.12.2020

    GfK Total Store Reporting (TSR) Articles

    If you know what sold on Black Friday, you can plan for the holiday ...

    Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were ...

  • 02.12.2020

    GfK Total Store Reporting (TSR) News

    Map of the Month: Online & brick-and-mortar purchasing power for toys ...

    GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and ...

Show all insights