GfK Campaign Performance Analysis (CPA)

360-degree campaign performance monitoring

Maximize all elements of the marketing mix across all channels and devices

To get the most from every dollar of advertising budgets, it’s vital to monitor and evaluate the performance of your media campaigns across all channels. In particular, the importance of online channels has increased significantly within the media mix so there’s an increased need to evaluate online and offline media budget allocation. GfK’s Campaign Performance Analysis provides the insight you need to maximize all the elements of your marketing mix, answering key questions such as:

What total reach did my campaign deliver?
What reach was generated by TV, print, online and mobile?
How high is the incremental reach generated by the different campaign channels?
How did the campaign and individual channels perform within the target group?
How did my budget allocation perform by channel?
On which devices was my campaign viewed the most - laptop, tablet or mobile?
Did the campaign reach my most valuable brand buyers?
Can I increase the effectiveness of my campaign for my objectives?

Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness

GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc.

Related Insights

29.06.2020

News

Map of the Month: Retail share of private consumption, Europe 2019

GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

Read more
29.06.2020

Reports

GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated ...

Read more
01.07.2020

Webinars

GfK Expert Panel - The post-lockdown economy

Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

Read more

View all Insights

[{id=29281039695, createdAt=1589292157165, 1='{type=string, value=Product Portfolio}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=10}', 4='{type=number, value=0}', 6='{type=string, value=Product portfolio}', 7='{type=string, value=Produktportfolio}', 8='{type=string, value=produkte}', 9='{type=string, value=产品组合}', 10='{type=string, value=products}', 11='{type=string, value=Product portfolio}', 12='{type=string, value=products}', 13='{type=string, value=Product portfolio}', 14='{type=string, value=products}', 15='{type=string, value=Cartera de productos}', 16='{type=string, value=productos}', 17='{type=string, value=Solutions}', 18='{type=string, value=solutions}', 19='{type=string, value=Prodotti}', 20='{type=string, value=prodotti}', 21='{type=string, value=Portfolio produktów}', 22='{type=string, value=produktow}', 23='{type=string, value=Портфель продуктов}', 24='{type=string, value=products}', 25='{type=string, value=제품}', 26='{type=string, value=products}', 27='{type=string, value=製品ポートフォリオ}', 28='{type=string, value=products}', 29='{type=string, value=products}'}, {id=29281039702, createdAt=1589292157180, 1='{type=string, value=About GfK}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=10}', 4='{type=number, value=0}', 6='{type=string, value=About GfK}', 7='{type=string, value=Über GfK}', 8='{type=string, value=ueber-gfk}', 9='{type=string, value=关于GfK}', 10='{type=string, value=about-gfk}', 11='{type=string, value=About GfK}', 12='{type=string, value=about-gfk}', 13='{type=string, value=About GfK}', 14='{type=string, value=about-gfk}', 15='{type=string, value=Sobre GfK}', 16='{type=string, value=sobre-gfk}', 17='{type=string, value=À propos de GfK}', 18='{type=string, value=a-propos-de-gfk}', 19='{type=string, value=A proposito di GfK}', 20='{type=string, value=a-proposito-di-gfk}', 21='{type=string, value=O GfK}', 22='{type=string, value=o-gfk}', 23='{type=string, value=O GfK}', 24='{type=string, value=about-gfk}', 25='{type=string, value=GfK 소개}', 26='{type=string, value=about-gfk}', 27='{type=string, value=GfKについて}', 28='{type=string, value=about-gfk}', 29='{type=string, value=about-gfk}'}, {id=29281039703, createdAt=1589292157183, 1='{type=string, value=Privacy notice}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=10}', 4='{type=number, value=0}', 6='{type=string, value=Privacy notice}', 7='{type=string, value=Datenschutzerklärung}', 8='{type=string, value=datenschutzerklaerung}', 9='{type=string, value=隐私}', 10='{type=string, value=privacy-notice}', 11='{type=string, value=Privacy notice}', 12='{type=string, value=privacy-notice}', 13='{type=string, value=Privacy notice}', 14='{type=string, value=privacy-notice}', 15='{type=string, value=Privacidad}', 16='{type=string, value=privacidad}', 17='{type=string, value=Confidentialité}', 18='{type=string, value=confidentialite}', 19='{type=string, value=Privacy notice}', 20='{type=string, value=privacy-notice}', 21='{type=string, value=Privacy notice}', 22='{type=string, value=privacy-notice}', 23='{type=string, value=Конфиденциальность}', 24='{type=string, value=privacy-notice}', 25='{type=string, value=개인정보 보호}', 26='{type=string, value=privacy-notice}', 27='{type=string, value=個人情報について}', 28='{type=string, value=privacy-notice}', 29='{type=string, value=privacy-notice}'}, {id=29281039700, createdAt=1589292157176, 1='{type=string, value=Insights}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=20}', 4='{type=number, value=0}', 6='{type=string, value=Insights}', 7='{type=string, value=Insights}', 8='{type=string, value=insights}', 9='{type=string, value=洞察}', 10='{type=string, value=insights}', 11='{type=string, value=Insights}', 12='{type=string, value=insights}', 13='{type=string, value=Insights}', 14='{type=string, value=insights}', 15='{type=string, value=Información}', 16='{type=string, value=informacion}', 17='{type=string, value=Insights}', 18='{type=string, value=insights}', 19='{type=string, value=Insights}', 20='{type=string, value=insights}', 21='{type=string, value=Insighty}', 22='{type=string, value=insighty}', 23='{type=string, value=Аналитика}', 24='{type=string, value=insights}', 25='{type=string, value=인사이트}', 26='{type=string, value=insights}', 27='{type=string, value=インサイト}', 28='{type=string, value=insights}', 29='{type=string, value=insights}'}, {id=29281039704, createdAt=1589292157185, 1='{type=string, value=Data protection}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=20}', 4='{type=number, value=0}', 6='{type=string, value=Data protection}', 7='{type=string, value=Datenschutz}', 8='{type=string, value=datenschutz}', 9='{type=string, value=数据保护}', 10='{type=string, value=data-protection}', 11='{type=string, value=Data protection}', 12='{type=string, value=data-protection}', 13='{type=string, value=Data protection}', 14='{type=string, value=data-protection}', 15='{type=string, value=Protección de datos}', 16='{type=string, value=proteccion-de-datos}', 17='{type=string, value=Protection des données}', 18='{type=string, value=protection-des-donnees}', 19='{type=string, value=Data protection}', 20='{type=string, value=data-protection}', 21='{type=string, value=Data protection}', 22='{type=string, value=data-protection}', 23='{type=string, value=Защита данных}', 24='{type=string, value=data-protection}', 25='{type=string, value=데이터 보호}', 26='{type=string, value=data-protection}', 27='{type=string, value=データの取扱い・保護}', 28='{type=string, value=data-protection}', 29='{type=string, value=data-protection}'}, {id=29281039706, createdAt=1589292157189, 1='{type=string, value=Legal}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=30}', 4='{type=number, value=0}', 6='{type=string, value=Legal}', 7='{type=string, value=Impressum}', 8='{type=string, value=impressum}', 9='{type=string, value=法务}', 10='{type=string, value=legal}', 11='{type=string, value=Legal}', 12='{type=string, value=legal}', 13='{type=string, value=Legal}', 14='{type=string, value=legal}', 15='{type=string, value=Legal}', 16='{type=string, value=legal}', 17='{type=string, value=Mentions légales}', 18='{type=string, value=mentions-legales}', 19='{type=string, value=Note Legali}', 20='{type=string, value=note-legali}', 21='{type=string, value=Legal}', 22='{type=string, value=legal}', 23='{type=string, value=Юридическая поддержка}', 24='{type=string, value=legal}', 25='{type=string, value=법률}', 26='{type=string, value=legal}', 27='{type=string, value=利用条件}', 28='{type=string, value=legal}', 29='{type=string, value=legal}'}, {id=29281039707, createdAt=1589292157191, 1='{type=string, value=Careers}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=30}', 4='{type=number, value=0}', 6='{type=string, value=Careers}', 7='{type=string, value=Karriere}', 8='{type=string, value=karriere}', 9='{type=string, value=招贤纳士}', 10='{type=string, value=careers}', 11='{type=string, value=Careers}', 12='{type=string, value=careers}', 13='{type=string, value=Careers}', 14='{type=string, value=careers}', 15='{type=string, value=Carrera profesional}', 16='{type=string, value=carrera-profesional}', 17='{type=string, value=Carrières}', 18='{type=string, value=carrieres}', 19='{type=string, value=Careers}', 20='{type=string, value=careers}', 21='{type=string, value=Kariera}', 22='{type=string, value=kariera}', 23='{type=string, value=Вакансии}', 24='{type=string, value=careers}', 25='{type=string, value=채용}', 26='{type=string, value=careers}', 27='{type=string, value=Careers}', 28='{type=string, value=careers}', 29='{type=string, value=careers}'}, {id=29281039696, createdAt=1589292157167, 1='{type=string, value=Supplier}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=40}', 4='{type=number, value=0}', 6='{type=string, value=Supplier}', 7='{type=string, value=Supplier}', 8='{type=string, value=supplier}', 9='{type=string, value=供应商}', 10='{type=string, value=supplier}', 11='{type=string, value=Supplier}', 12='{type=string, value=supplier}', 13='{type=string, value=Supplier}', 14='{type=string, value=supplier}', 15='{type=string, value=Proveedores}', 16='{type=string, value=proveedores}', 17='{type=string, value=Supplier}', 18='{type=string, value=supplier}', 19='{type=string, value=Fornitori}', 20='{type=string, value=fornitori}', 21='{type=string, value=Supplier}', 22='{type=string, value=supplier}', 23='{type=string, value=Поставщикам}', 24='{type=string, value=supplier}', 25='{type=string, value=공급업체}', 26='{type=string, value=supplier}', 27='{type=string, value=サプライヤー}', 28='{type=string, value=supplier}', 29='{type=string, value=supplier}'}, {id=29281039699, createdAt=1589292157174, 1='{type=string, value=Blog}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=40}', 4='{type=number, value=0}', 5='{type=string, value=https://blog.gfk.com/}', 6='{type=string, value=Blog}', 7='{type=string, value=Blog}', 8='{type=string, value=blog}', 9='{type=string, value=博客}', 10='{type=string, value=blog}', 11='{type=string, value=Blog}', 12='{type=string, value=blog}', 13='{type=string, value=Blog}', 14='{type=string, value=blog}', 15='{type=string, value=Blog}', 16='{type=string, value=blog}', 17='{type=string, value=Blog}', 18='{type=string, value=blog}', 19='{type=string, value=Blog}', 20='{type=string, value=blog}', 21='{type=string, value=Blog}', 22='{type=string, value=blog}', 23='{type=string, value=Блог}', 24='{type=string, value=blog}', 25='{type=string, value=블로그}', 26='{type=string, value=blog}', 27='{type=string, value=Blog}', 28='{type=string, value=blog}', 29='{type=string, value=blog}'}, {id=29281039708, createdAt=1589292157193, 1='{type=string, value=Sitemap}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=40}', 4='{type=number, value=0}', 6='{type=string, value=Sitemap}', 7='{type=string, value=Sitemap}', 8='{type=string, value=sitemap}', 9='{type=string, value=网站导航}', 10='{type=string, value=sitemap}', 11='{type=string, value=Sitemap}', 12='{type=string, value=sitemap}', 13='{type=string, value=Sitemap}', 14='{type=string, value=sitemap}', 15='{type=string, value=Mapa del sitio}', 16='{type=string, value=mapa-del-sitio}', 17='{type=string, value=Plan du site}', 18='{type=string, value=plan-du-site}', 19='{type=string, value=Mappa del sito}', 20='{type=string, value=mappa-del-sito}', 21='{type=string, value=Sitemap}', 22='{type=string, value=sitemap}', 23='{type=string, value=Карта сайта}', 24='{type=string, value=sitemap}', 25='{type=string, value=사이트맵}', 26='{type=string, value=sitemap}', 27='{type=string, value=サイトマップ}', 28='{type=string, value=sitemap}', 29='{type=string, value=sitemap}'}, {id=29281039697, createdAt=1589292157170, 1='{type=string, value=Press}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 6='{type=string, value=Press}', 7='{type=string, value=Presse}', 8='{type=string, value=presse}', 9='{type=string, value=新闻}', 10='{type=string, value=press}', 11='{type=string, value=Press}', 12='{type=string, value=press}', 13='{type=string, value=Press}', 14='{type=string, value=press}', 15='{type=string, value=Prensa}', 16='{type=string, value=prensa}', 17='{type=string, value=Press}', 18='{type=string, value=press}', 19='{type=string, value=Stampa}', 20='{type=string, value=stampa}', 21='{type=string, value=Prasa}', 22='{type=string, value=prasa}', 23='{type=string, value=Пресса}', 24='{type=string, value=press}', 25='{type=string, value=보도자료}', 26='{type=string, value=press}', 27='{type=string, value=プレスルーム}', 28='{type=string, value=press}', 29='{type=string, value=press}'}, {id=29281039701, createdAt=1589292157178, 1='{type=string, value=Data Partnership}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=50}', 4='{type=number, value=0}', 6='{type=string, value=Data partnership}', 7='{type=string, value=Data partnership}', 8='{type=string, value=data-partnership}', 9='{type=string, value=数据伙伴关系}', 10='{type=string, value=data-partnership}', 11='{type=string, value=Data partnership}', 12='{type=string, value=data-partnership}', 13='{type=string, value=Data partnership}', 14='{type=string, value=data-partnership}', 15='{type=string, value=Data partnership}', 16='{type=string, value=data-partnership}', 17='{type=string, value=Data partnership}', 18='{type=string, value=data-partnership}', 19='{type=string, value=Data partnership}', 20='{type=string, value=data-partnership}', 21='{type=string, value=Współpraca w zakresie danych}', 22='{type=string, value=wspolpraca-w-zakresie-danych}', 23='{type=string, value=Партнерская программа обмена данными}', 24='{type=string, value=data-partnership}', 25='{type=string, value=데이터 파트너십}', 26='{type=string, value=data-partnership}', 27='{type=string, value=Data partnership}', 28='{type=string, value=data-partnership}', 29='{type=string, value=data-partnership}'}, {id=29281039698, createdAt=1589292157172, 1='{type=string, value=Contact}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=60}', 4='{type=number, value=0}', 6='{type=string, value=Contact}', 7='{type=string, value=Kontakt}', 8='{type=string, value=kontakt}', 9='{type=string, value=联系方式}', 10='{type=string, value=contact}', 11='{type=string, value=Contact}', 12='{type=string, value=contact}', 13='{type=string, value=Contact}', 14='{type=string, value=contact}', 15='{type=string, value=Contacto}', 16='{type=string, value=contacto}', 17='{type=string, value=Contact}', 18='{type=string, value=contact}', 19='{type=string, value=Contatti}', 20='{type=string, value=contatti}', 21='{type=string, value=Kontakt}', 22='{type=string, value=kontakt}', 23='{type=string, value=Контактные данные}', 24='{type=string, value=contact}', 25='{type=string, value=연락처}', 26='{type=string, value=contact}', 27='{type=string, value=お問合せ}', 28='{type=string, value=contact}', 29='{type=string, value=contact}'}], [About-GfK, Quick-Links, Legal]

Articles

Blog

Events

Infographics

News

Reports

Videos

Webinars

White papers

Search for jobs

Our Teams

Featured Locations

Life@GfK

About GfK

Our executive leadership team

Our social charter

Our code of conduct

Our heritage

GfK offices around the world

GfK facts and figures

GfK Campaign Performance Analysis

360-degree campaign performance monitoring

Maximize all elements of the marketing mix across all channels and devices

Related Products

GfK Exposure Effects

GfK Experience Effects

GfK Marketing Mix Modeling and Media Mix Optimizer

GfK Ad Fit Optimizer

Related Insights

Map of the Month: Retail share of private consumption, Europe 2019

GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

GfK Expert Panel - The post-lockdown economy

Marketing

Sales

Pricing

Product

Category Management

Supply Chain

Business Intelligence

Technology and Durables

Retail

Media and Entertainment

Consumer Goods

Automotive

Financial Services

Market and Retail Intelligence

Brand Insights

Marketing and Sales Effectiveness

Consumer and Shopper Intelligence

Media Measurement