logo
search
EN
logo
search

GfK Campaign Performance Analysis

360-degree campaign performance monitoring

Maximize all elements of the marketing mix across all channels and devices

 To get the most from every dollar of advertising budgets, it’s vital to monitor and evaluate the performance of your media campaigns across all channels. In particular, the importance of online channels has increased significantly within the media mix so there’s an increased need to evaluate online and offline media budget allocation. GfK’s Campaign Performance Analysis provides the insight you need to maximize all the elements of your marketing mix, answering key questions such as:

  • What total reach did my campaign deliver?
  • What reach was generated by TV, print, online and mobile?
  • How high is the incremental reach generated by the different campaign channels?
  • How did the campaign and individual channels perform within the target group?
  • How did my budget allocation perform by channel?
  • On which devices was my campaign viewed the most - laptop, tablet or mobile?
  • Did the campaign reach my most valuable brand buyers?
  • Can I increase the effectiveness of my campaign for my objectives?

Optimize digital touchpoints, adjust digital media strategy and evaluate advertising effectiveness

GfK’s Campaign Performance Analysis is based on data from the GfK’s Crossmedia Link, which provides single-source cross-device digital measurement. We measure media exposure and link it to product purchases in sectors including FMCG, Travel, Entertainment, Retail and Automotive. Harmonized with ad server reporting, we provide comparable KPIs for all media channels such as Net Reach, OTS, GRP, CostperGRP etc.

Related Products

  • GfK Experience Effects

    A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

    Read more
  • GfK Marketing Mix Optimizer

    Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize

    Read more
  • GfK Ad Fit Optimizer

    Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

    Read more
  • GfK Marketing Mix Evaluator

    Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets

    Read more

Related Insights

Show all insights

We haven’t just changed the rules. We’ve reinvented the game.

Experience power of predictions

You trust us to do data. gfknewron takes that to another level. We can deliver real-time recommendations that form the basis of your strategic and tactical decisions.

GfK Campaign Performance Analysis (CPA)